That’s right, if your website doesn’t have an SSL certificate and the address starts with http://, the Google Chrome browser now displays a red ‘Not Secure’ warning when visitors type text into any form on your site.
And Google have confirmed that the warning is going to become more obvious in future releases of their Chrome browser.
Do you think that might have an effect on your leads and sales? According to a recent HubSpot Research survey, 82% of respondents would leave a site if they saw this “Not Secure” warning.
Google Search Engine Rankings Are Affected Too
Not only that, Google has confirmed that they will prioritize sites in their search engine rankings that are secure – in effect penalizing those that aren’t.
“over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
How Can You Tell If Your Site Is At Risk?
Simple, just answer these questions…
- Does your site have any forms that visitors can input text into? This includes contact forms, search bars, login panels, etc.
- Does your website address begin with HTTP:// in the address bar?
If you answered “yes” to both of those questions, you need to install an SSL certificate to avoid showing a “Not Secure” warning in visitor’s browsers. You should also be forcing HTTPS across your site to avoid users accessing any non-encrypted areas of your site.