That’s right, if your website doesn’t have an SSL certificate and the address starts with http://, the Google Chrome browser now displays a red ‘Not Secure’ warning when visitors type text into any form on your site.
And Google have confirmed that the warning is going to become more obvious in future releases of their Chrome browser.
Do you think that might have an effect on your leads and sales? According to a recent HubSpot Research survey, 82% of respondents would leave a site if they saw this “Not Secure” warning.
Google Search Engine Rankings Are Affected Too
Not only that, Google has confirmed that they will prioritize sites in their search engine rankings that are secure – in effect penalizing those that aren’t.
“over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal.”
How Can You Tell If Your Site Is At Risk?
Simple, just answer these questions…
- Does your site have any forms that visitors can input text into? This includes contact forms, search bars, login panels, etc.
- Does your website address begin with HTTP:// in the address bar?
If you answered “yes” to both of those questions, you need to install an SSL certificate to avoid showing a “Not Secure” warning in visitor’s browsers. You should also be forcing HTTPS across your site to avoid users accessing any non-encrypted areas of your site.
Website hosting providers around the world are seeing a huge increase in automated attempts to crack admin login credentials by trying to guess the administrator username and password.
The content delivery service CloudFlare has blocked 60 million requests against WordPress users in just one hour and Hostgator has so far detected 90,000 different IP addresses involved in attacks on it’s servers hosting WordPress websites.
Is your business website helping your competitors?
Take out your mobile phone and type in your current website address. If it’s like 90% of websites it will just be a shrunken version of your main site. That means it will be hard to read and awkward to navigate around. If people searching for your site can’t read it they will simply move on to the next site they can read… unfortunately that may be your competitors site.
As the number of smartphones and percentage of mobile internet searches continues to rise, the number of visits to your website using a mobile phone will follow.
In fact, recent statistics from Google say that over 50% of all searches are done on mobile devices (and growing each and every month) and that 81% of those searches are for local businesses like yours.
The bottom line is that no business can afford to miss 50% of the people looking for them. Knowing that 50% of people (according to Google) are searching for local businesses on their mobile devices, you should be making sure that they find your business first and can easily and quickly connect to you. Read more
Your marketing should help your prospects to want to choose your business rather than the competition.
Your marketing should make it instantly obvious to prospects why they should buy from you rather than your competitors.
In reality, most marketing just uses different words to say the same thing as the rest of the marketplace without offering any real points of value that could stimulate interest in a prospects mind. It fails to differentiate a business from it’s competition and only serves to confuse prospects with yet another option to consider. Read more